ADCC Programs

The ADCC is a collective of independent dance competitions and conventions supporting its members through networking, education, access to resources, and camaraderie.

The ADCC supports the following programs:

the competitive advantage

The Competitive Advantage (the industry’s ONLY competition -focused magazine) features news from the ADCC plus full upcoming season calendars from participating ADCC Member competitions and conventions. Published three times a year (June, July, August) in partnership with Inside Dance

Annual Retreat

Each September ADCC Members are invited to spend four days networking, learning, sharing and celebrating accomplishments at the ADCC Annual Retreat. Dance competition and convention owners join staff members, and leading experts in small business management to keep current on dance competition industry issues, network with colleagues, expand their own business acumen and celebrate the achievements of their dance industry association. 

Studio of excellence

Each year, ADCC Competition & Convention Members present more than 1,200 ADCC Studio of Excellence Awards to dance studios that best exemplify the values of ADCC, which include working together and striving for excellence. Winning studios are listed in the Studio of Excellence directory on the website and featured in the ADCC magazine, The Competitive Advantage.

Business Partners

ADCC Members have access to valued Business Partners and Trade Show Exhibitors, companies who serve the dance competition & convention industry and work with the ADCC to meet the needs of our membership, grow and streamline business practices and help our members save time & money. 

Group buying

The Group Buying Committee works to secure exclusive discounts from venders who supply ADCC member dance competitions and conventions with supplies and services vital to their operations, including but not limited to: credit card processing, two-way radios, backdrops, dance floors, background checks, cleaning supplies, road cases, tape, car and truck rental, and more, providing significant savings for ADCC Members. 

Media Partnerships / Marketing program

Each year, the ADCC works with Media Partners to secure advertising, media coverage and marketing opportunities to promote the work of our members, including magazine ads, advertorials and features. The ADCC also promotes its membership via social media, highlighting member season calendars and Studio of Excellence winners on Facebook and Instagram. 

Competitive Supply

Each year, the ADCC works to create a resource publication called Competitive Supply, a listing of the ADCC’s valued Business Partners, and all Group Buying vendors who have special exclusive rates on goods and services for ADCC Members. This publication comes out at the Annual Meeting, and is published online as well for member use.

ADCC insider

The ADCC publishes a monthly members-only e-newsletter to keep our competition and convention members up to date on all ADCC programs, ad deadlines, marketing activities, plus networking events and opportunities like Regional Mixers and the ADCC Annual Retreat.